Don’t Be Too Quick To Release Your Information
How do you go about sorting out all the information that comes pouring in during an emergency? No one ever said that there is a lack of information in these times, but that information is rarely useful because there is so much of it. It’s hard to filter out the quality information from the useless information that seems to dominate the conversation. Efficiently processing incoming information takes time and planning. There has to be some form of tracking the good stuff without getting lost in the chatter. Having too much information can prevent careful analysis of data and can make it harder to recognize critical information.
Over the next few weeks, Erie Prep will be discussing how to go about the analysis and sifting that needs to take place, beginning with not being too quick to release your information. The first reports of any emergency will most likely be wrong or at least inflated, and you need to keep an eye on not being too quick to act. There will be pressure from all sides to release information early, but keep in mind that those responding will need some time to properly assess the situation. The public as well as internal partners will be breathing down your neck for details. I would suggest that when you think you are ready to release, take an extra 15 minutes to check your facts against the latest information from the scene. A few extra minutes at the beginning can save hours of time down the road.