You must connect for real communication to happen. In order to really link with your audience, you must tell them something that they want to hear. While this seems clear, it is often missed, resulting in a presentation or message that blows right by the listener. How do you do this? What do you do when your message is not what someone wants to hear? A well-told story is something that will stick in your audience’s mind for years to come. This is done through immersing you

A night of little sleep and an early morning do not usually equal a good time, but this morning was the exception. After a restless night, I decided to get up early and do a little reading. This noble endeavor quickly took a wrong turn and I was flipping through the TV stations until I come upon Spectre, the 2015 hit James Bond movie. While I love the action, just ask my wife. I am always looking for the lessons in most everything I do and watch. While I am sure it was n

When putting your messaging together it’s always important to ask yourself, “What do they want to hear?” We don't need to leave our messaging completely out, but there are ways to give someone a story that people want to hear while also telling our story. I think one of the first and most important things to try is to build relationships prior to your crisis. If you only reach out to the media when you want something from them, what does this communicate? This communicates